Following The Herd Leads To The Slaughterhouse

Media Diversified

by Gee Ranasinha

Every now and again I’ll get asked to give a presentation at some industry event or another, or to write an article.

Such requests never fail to massage my ego, regardless of how loudly I tell myself that I’m only being asked because 1) they asked everyone else and have been turned down, and 2) there’s a gaping hole in their program/editorial calendar that they need to plug as quickly and as cheaply as possible.

Ego-boost goes into overdrive when the person doing the requesting feels that they actually have to sell the idea to me. They’ll talk about size of the audience/readership, demographic or psychographic profiles, monthly traffic and Page Rank. However, the truth of the matter is the very fact my point-of-view is deemed worthy enough to share with someone’s audience is usually reason enough to get me on board.

If you’ve read any of…

View original post 808 more words

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